Advice from people who work with PPC campaigns every day — no magic promises, concrete examples, and a focus on control.
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AI is fast with data; humans are good at context, clients, and strategy. The best outcome is a clear combination of both.
Clients do not want 50 metrics. They want to know: is it working, what did you do, what is next.
AI is only as good as the objectives you give it. Wrong CPA = noisy or late recommendations.
With 10–30 accounts, the problem is not missing data — it is prioritization. One panel and clear rules make the difference.
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