Advice from people who work with PPC campaigns every day — no magic promises, concrete examples, and a focus on control.
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4 articles
Scaling a PPC portfolio without incidents needs rules: who can approve, what gets logged, and what never runs automatically.
Do not optimize on false data. First check conversions are recorded correctly — AI can flag anomalies.
Clients do not want 50 metrics. They want to know: is it working, what did you do, what is next.
With 10–30 accounts, the problem is not missing data — it is prioritization. One panel and clear rules make the difference.
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